FOR IMMEADIATE RELEASE
FROM: Stormhouse Partners
CONTACT: Rodney Durso
PHONE: 212.627.8840 x104
RE: STORMHOUSE PARTNERS TAKES HOME SUMMIT CREATIVE AWARD, IT’S SECOND WIN FOR ELENI’S PACKAGING PROJECT
DATE: May 2, 2003


Stormhouse Partners, a full-service design and communication agency located in Manhattan’s fashionable Chelsea neighborhood, has won a second prestigious design Award for retail packaging developed for Eleni's New York, the high-end cookie manufacturer in NYC’s Chelsea Market.

Winning a SUMMIT CREATIVE AWARD is significant news for Stormhouse Partners, and is not only the second award the agency has won for the Eleni’s packaging project, but it is their third Summit Award in as many years, as well as their sixth overall award recognition for packaging design excellence. The Summit Creative Awards receive more than 3,000 entries every year from across the globe. The Stormhouse Partners' victory puts the four-year-old agency up against some very well established competition in the design and advertising industry.

Eleni's hired Stormhouse Partners with the immediate need of re-designing the package of their ultra-premium, hand-iced cookies to better reflect the product’s elegance and sophistication. The Award-Winning packages are part of a new 20-SKU product line called "Conversation Cookies". The newly designed boxes are beautiful, brightly colored gingham designs that are sold throughout the year as holiday gifts and for special occasions. The packages' colors coincide nicely with the cookies' hand-iced, seasonal decorations. The cookies are currently sold at Neiman Marcus, Bergdorf Goodman, Dean & Deluca and Henri Bendel.

Stormhouse Partners was also responsible for a second, completely new, mass-marketed line by Eleni’s, positioned as "the tastefully sweet, playfully unique, crispy crunchy cookie" which are to be found at gourmet shops and supermarkets nationwide.

Stormhouse Partners has done a wide variety of projects from corporate identity development and full-on branding campaigns, to packaging design, advertising, direct mail and website creation. Their branding and design assignments come from many industries including information technology, health and beauty, fashion, real estate, not-for-profit and higher-education, and their work can be viewed at stormhousepartners.com

"This project has really surprised us", says Rodney Durso, the firm's principal and Creative Director, "we’ve been getting as much attention as the client on this one…which is quite gratifying". Other Summit Award winners include; Bates advertising, McCann Erickson, Grey New York and BBDO Worldwide.